REVEALED: Betting Shops Misery Towns. Is Your Town on the List?
Betting Shops Capital
It’s a title Grimsby in Lincolnshire is unlikely to be proud of, but Grimsby is crowned as Britain’s betting shops capital.
- SOUTH SHIELDS
North South Divide
Mark Strong and Sacha Baron Cohen in the movie “Grimsby”
The list of towns was generated by looking at towns with at least 10 betting shops and then ordering them by the number of people served per shop, with lower number of people served indicating a high concentration of betting shops. We also included future betting shops in the list ie shops which had pending applications with the Gambling Commission. The industry is aggressively expanding, the last 2 applications for betting shops were made 10 days ago in Ambleside and Swansea. The Gambling Commission data is available here.
It’s also been revealed that betting shops are preying on towns with low incomes:
Betting Shop Data Methodology:
We first merged MSOA data with Census postcode data to establish the figures for number of people per postcode by age (we were hoping to find a correlation that showed betting shops were targeting younger people but found this not to be the case). We then took an additional census dataset for average weekly income and the final dataset added was betting shop data by postcode.
The weekly income data was matched to postcode and this data set was further matched with the number of betting shops by postcode.The dataset was then simply ordered to discover the top 10 and bottom 10 towns or cities when looking at number of people per postcode. The ‘number of people per postcode’ value allows us to normalise the data nationally to provide a fair overview by location.
Here are the links to the datasets used:
http://geoconvert.mimas.ac.uk/ – this was used to convert MSOA areas to postcodes
http://www.reelbonanza.com/wp-content/uploads/2017/05/Premises-licence-database-extract.xlsx – this is the main betting shop location dataset and is updated constantly by the Gambling Commission. The last shop was added 10 days ago.